A Blueprint for Forays into Emerging Markets

Bottom Line: Analysts often discourage risky expansions into developing markets, but three distinct strategies have been associated with success. Emerging markets have become a vital and competitive sector of the global economy in recent years, increasingly exploited by companies through either organic expansion or joint ventures. Yet conventional wisdom holds that developing markets still represent a risky bet, and that firms should wait for ideal conditions — in both their corporate setup and the sociopolitical evolution of the local market — before taking the plunge. Indeed, in one recent report,…

Read More